farzinfarzin investigates the means by which objects, sites and systems acquire cultural value and examines the representation of value in architectural form. In what unexpected ways might architecture engage questions of history, preservation, and political contingency? Can a method of intervention in these matters be learned from the hairy logic of computational processes?  The studio addresses these questions through the design of spaces, software, and media. 

farzinfarzin was founded in 2008 by Farzin Lotfi-Jam. Lotfi-Jam (b. Tehran) is faculty in the graduate school of architecture at Columbia University and holds advanced degrees from Columbia University and RMIT University in Melbourne, Australia. He is a Fellow of the Akademie Schloss Solitude in Stuttgart and was previously a Sanders Fellow at the University of Michigan. His research has been funded by the Veski organization and the Graham Foundation, and has been collected by the Centre Pompidou in Paris. He has been exhibited at the Storefront for Art and Architecture, the Het Nieuwe Instituut, the Museum of Contemporary Art Detroit, AIGA/NY Annex, the Oslo Architecture Triennale, the Venice Architecture Biennale, and elsewhere. 







Designed and developed with v-a.nyc 

Consuming Cute™


AIGA/NY, New York 2015

Product Launch



Consuming Cute™ is a line of speculative products for the discerning consumer. Meeting the growing demand for cute, post-cute, questionably-cute, and not-so-cute products the CC collection brings squishy aesthetics to the seemingly serious. 


Available in a variety of scales and finishes, Consuming Cute™ caters to both the budget-conscious first time buyer and the luxuriated aficionado. Liberated from specific uses, these innovative products ask their collectors to experiment with and invent highly personal modes of engagement—be it at the office, in the kitchen, or simply when resting on the divan. 


CC’s Fall 2015 line draws inspiration from the iconic landscape of world heritage sites, giving them a contemporary spin for the digital-savvy consumer. Taj-to-go? Why not. Pisa-in-your-pocket? Sure. Farzin Farzin is dedicated to bringing possibility, creativity, and willful indulgence to our fast paced world. 

Please consult our online store for options availability and stock in your area:

The Statue.

The Parthenon.

The Sydney.

The Taj.

The Pisa.

The Colosseum.

The Eiffel.

CC Launch press release.

Exchange market.

Sample listing.