farzinfarzin investigates the means by which objects, sites and systems acquire cultural value and examines the representation of value in architectural form. In what unexpected ways might architecture engage questions of history, preservation, and political contingency? Can a method of intervention in these matters be learned from the hairy logic of computational processes?  The studio addresses these questions through the design of spaces, software, and media. 

farzinfarzin was founded in 2008 by Farzin Lotfi-Jam. Lotfi-Jam (b. Tehran) is faculty in the graduate school of architecture at Columbia University and holds advanced degrees from Columbia University and RMIT University in Melbourne, Australia. He is a Fellow of the Akademie Schloss Solitude in Stuttgart and was previously a Sanders Fellow at the University of Michigan. His research has been funded by the Veski organization and the Graham Foundation, and has been collected by the Centre Pompidou in Paris. He has been exhibited at the Storefront for Art and Architecture, the Het Nieuwe Instituut, the Museum of Contemporary Art Detroit, AIGA/NY Annex, the Oslo Architecture Triennale, the Venice Architecture Biennale, and elsewhere. 







Designed and developed with v-a.nyc 

Hairy Value: Multiplying the Parthenon


Collecting Architecture Territories exhibition, Deste Foundation, Athens, Greece, 2012.


Throughout its history, the Parthenon has been constructed, de-constructed and reconstructed according to competing architectural, political and preservationist values. The processes of preservation is too slow, the theories of what constitutes the best form of preservation moves more quickly and  the physical form of the building can never catch up to its theorization.


This project accelerates the Parthenon’s capacity to absorb multiple interpretations and physical manipulations, asserting that its status as supreme cultural asset is due not to its stability, or iconicity, but to its mutability. The project seeks new associations, spatializations, and mutations, collecting and articulating alternate configurations that proclaim new formations of value.

Animation stills

Expanded perspective, showing transforming and mutating Parthenon

Left: The construction of the myth of classical perfection; right: The various roles, as promiscuous armature, celebrity backdrop, architectural object of study, propaganda device, urban backdrop

Analysis of existing site, a spectacle of  disassembly and re-assembly, the surrounding blocks travel through a restoration assembly line back to their original position within the classical temple model

Existing fragment-to-block-to-temple logic

The missing blocks in their current and original locations

Digital inventory of all blocks, existing and missing, with associated data attributes

Differentiated analysis of each individual block, hunting for new forms of value

Hybrid tensigrity system, block becomes dynamic building joint

Detail of compression member, showing tension cables fixed to top, flexibility and movement has now been transferred from fixed crane turning-circles to multiple distributed nodes

New transformation phases: The Single; The Double; The Multiple; and The Many