farzinfarzin investigates the means by which objects, sites and systems acquire cultural value and examines the representation of value in architectural form. In what unexpected ways might architecture engage questions of history, preservation, and political contingency? Can a method of intervention in these matters be learned from the hairy logic of computational processes?  The studio addresses these questions through the design of spaces, software, and media. 

farzinfarzin was founded in 2008 by Farzin Lotfi-Jam. Lotfi-Jam (b. Tehran) is faculty in the graduate school of architecture at Columbia University and holds advanced degrees from Columbia University and RMIT University in Melbourne, Australia. He is a Fellow of the Akademie Schloss Solitude in Stuttgart and was previously a Sanders Fellow at the University of Michigan. His research has been funded by the Veski organization and the Graham Foundation, and has been collected by the Centre Pompidou in Paris. He has been exhibited at the Storefront for Art and Architecture, the Het Nieuwe Instituut, the Museum of Contemporary Art Detroit, AIGA/NY Annex, the Oslo Architecture Triennale, the Venice Architecture Biennale, and elsewhere. 







Designed and developed with v-a.nyc 

YourCribs Season 1



Season 1 aired from February-August 2015 on StorefrontTV at the Storefront for Art and Architecture in NYC.

Creators: Leigha Dennis & Farzin Lotfi-Jam



Digital mass culture is increasingly self-referential, generating social media that displays an endless series of private spaces. Even while most of these spaces are intended only as backdrops in videos or photographs, this is the first time we are able to see inside so many private homes. This video series, entitled YourCribs, combines the cultures surrounding YouTube videos and the early 2000s reality television program, MTV Cribs, which features tours of celebrity homes. Like MTV Cribs, we broadcast a selection of domestic spaces, but unlike the orchestrated tour-guided format of Cribs, we adapt the conventions of YouTube genres that inadvertently expose private interiors to the public sphere.


For full videos and additional information please see project website:


Episode #1: How to Make a Paperweight with Keller Easterling


This episode Keller Easterling presents the making of a paperweight using the tutorial genre. She explores the minimal criteria for something to function as a paperweight, and questions the utility and futility of the object.


This episode was aired on February 17, 2015 on StorefrontTV at the Storefront for Art and Architecture in NYC.

Episode #7: ASMR Toast with Rosalyne Shieh


This episode Rosaylyne Shieh appropriates the ASMR genre, a common form of video using gentle whispering or soft ambient sounds to trigger relaxation and tingling sensations for viewers.


This episode was aired on April 7, 2015 on StorefrontTV at the Storefront for Art and Architecture in NYC.

Episode #11: A Toaster Review with Glen Cummings


This episode Glen Cummings appropriates the product review genre, a medium used to test and evaluate household or consumer products.

This episode was aired on June 19, 2015 on StorefrontTV at the Storefront for Art and Architecture in NYC.